The Role

Cognita is an extraordinary group of diverse yet connected schools, spanning sixteen different countries. We share one common purpose: to create an inspiring world of education that builds self-belief and empowers individuals to succeed. With over 100 schools in Europe, Latin America, Middle East, North America and Asia, we employ 15,000 teaching and support staff in the care and education of more than 75,000 students.

We have an exciting position for a Marketing Manager to join Brighton College Prep Kensington. Please note: This is a FTC Maternity Cover role to start June 2023.

Brighton College Prep Kensington is a brand-new independent preparatory school for children aged 2-13 years. As part of the Independent School of the Decade (The Sunday Times), the Independent School of the Year 2019 (The Sunday Times) and Britain’s Most Forward-Thinking School (The Week), Brighton College is a leading school in England.

Located in Kensington, the school takes pride in employing talented individuals who wish to become part of our inclusive community. We are proud of our staff and the contribution they make to the life of the school, and we offer professional development in a stimulating environment.

The Marketing Manager (maternity cover) will manage the planning and delivery of all marketing activity, to drive new interest from prospective parents locally and internationally. Utilising an integrated on and offline operational plan, the post holder will deliver high-quality, innovative and engaging campaigns that will build the BCPK brand and increase enquiries to the school.

Key Responsibilities will include, (but not limited to):

• To understand and translate the Brighton College brand, representing it with clarity, consistency, and character across all media to develop and maintain a personality for BCPK within the family of schools whilst adhering to brand guidelines.
• To work with Cognita’s Head of Marketing & Admissions to translate the strategic marketing plan into a detailed, comprehensive, and well-targeted annual operational plan.
• To test and developing the best channel mix (across on and offline) to deliver objectives, monitoring performance over time to ensure the best return on investment.
• To be hands-on, managing multiple channels on a daily basis to include:

-Website content planning and management

-Booking and planning on and offline advertising opportunities

-Development of creative for on and offline activities

-Proactive planning and management of content for all school social media channels

-Management, design and copywriting for regular school newsletters

-Development of press releases and nurturing press relationships

-Development of school collateral including the prospectus

-Management of photography and videography, ensuring images are high quality, up to date, filed appropriately and have the appropriate consents.

• To manage the logistics and communications of marketing events such as Open Mornings.
• To play an integral role in monitoring responses to annual parent surveys, using them as both marketing and learning opportunities.
• To conduct competitor research to benchmark the activities of the school against local competitors.
• To maintain the availability of statutory information on the school website including school contacts, proprietary information, policies etc.
• To work closely with the admissions team to proactively promote enrolment across all school years, tailoring campaigns and communications to support areas that need extra focus.
• To work alongside the Brighton College marketing department on brand strategy and communications.
• Any other duties, as required regularly or occasionally, to ensure the smooth running of marketing communications.
• To take responsibility for the GDPR compliance of all marketing activity.

The ideal candidate will have commercial awareness and good analytical and numerical skills. The ability to be innovative and creative, thinking of ideas and ways to differentiate. Excellent level of written and spoken English and experience of using a CMS. Good command of digital marketing and ability to establish and maintain good professional relationships with all stakeholders – pupils, parents, and colleagues.

The ability to take both a strategic overview and hands-on approach. Ability to think creatively and positively in order to generate practical ideas. Excellent attention to detail with the ability to effectively quality control one’s own work. Ability to prioritise and use own initiative with a willingness to work flexibly as the needs of the role dictate (including weekends and evenings on occasion).

Previous Experience Must Include:

• Qualification in a marketing degree or equivalent related work experience within a similar marketing role
• Excellent IT and database skills (e.g. Word, Excel, PowerPoint)
• Design experience including knowledge of and experience in InDesign and Photoshop
• Extensive experience across all social media channels in a business context
• Experience of briefing and managing agencies, suppliers and freelance partners.
• Experience of translating marketing strategy into strong communication plans.
• Strategic and tactical marketing experience.

Benefits Package

Here at Cognita we offer a Competitive Salary with some other benefits:

• Contributory Pension Scheme
• Professional development
• School fee discount
• 25 days Holiday plus Bank Holidays

How to Apply

If this sounds like you, we encourage you to apply by submitting a CV by 5:00pm on Friday 19th May to Recruitment@cognita.com

Diversity and Inclusion:

We believe having a diverse workforce makes us better, smarter and happier and so welcome applicants from all backgrounds, genders, and races. We have an unwavering commitment to being fair, inclusive and equitable in our recruitment process.

Safeguarding Responsibilities:

• To comply with safeguarding policies, procedures and code of conduct
• To demonstrate a personal commitment to safeguarding & student/colleague wellbeing
• To ensure that safeguarding concerns or incidents are reported appropriately in line with policy
• To engage in safeguarding training when required

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.

Cognita is committed to preserving and promoting equality of opportunity in all aspects of the conduct of its business.

No member of staff or any applicant for employment with Cognita will be discriminated against, harassed or victimised because of their personal characteristics. Cognita expects all staff to comply with the letter and the spirit of its policy.