The Role

Cognita is an extraordinary group of diverse yet connected schools, spanning sixteen different countries. We share one common purpose: to create an inspiring world of education that builds self-belief and empowers individuals to succeed. With over 100 schools in Europe, Latin America, Middle East, North America and Asia, we employ 15,000 teaching and support staff in the care and education of more than 75,000 students.

We have an exciting position for a Marketing Manager, reporting into the Head of Admissions & Marketing working closely day-to-day with a number of schools as a key business partner to the Heads and school-based team(s). Please note: This is a Hybrid role and candidates would ideally be situated within the Buckinghamshire/Northamptonshire area of the UK as travel to schools across the UK is required.

This role will drive the creation of the strategic multi-channel marketing strategy for a number of schools, in line with the agreed school aims and market positioning, to ensure the maximum number of enquires and leads are provided to the admissions teams to convert, and that also drive the highest retention of existing students.

This role will also drive the execution of the offline marketing plan, management of the marketing budgets and development of the digital marketing activity campaigns.

Key Responsibilities will include, (but not limited to):

• Develop the school marketing strategies in conjunction with Pod Head of Admissions and Marketing and Head of School
• Execution of the offline marketing plan
• Working alongside the Digital Marketing Manager to develop digital marketing campaigns
• Drive a high level of enquiry volumes and quality leads to meet and exceed the joiner targets for each individual school
• Ensure an agreed strategic positioning and clear ethos is well known and supported by all members in the schools
• Develop a strong understanding of each school’s open pipeline to course adjust where necessary and play an active role in pipeline calls and execute relevant actions to drive higher performance
• Ensure social media presence is impactful, delivering the key school brand messages to drive awareness and engagement
• Analysing of marketing and admissions information and working with key partners to ensure that targets are met, and marketing budgets are adhered to
• Ensure strong relationships are built with all areas of the schools to drive alignment /understanding of the desired messaging and behaviours everyday
• Act as a key brand ambassador for the school, understanding the local market, the school’s value proposition, appreciating the needs of parents and colleagues
• Adopt a growth mindset and excellent customer service skills at all times
• Maintain a close and effective working relationship with other key colleagues including the School Operations Manager and SLT’s.

The ideal candidate will have great interpersonal skills, enjoys interacting with others and partnering with the wider team. You will have great business partnering skills and a service mindset to support colleagues from both a marketing and a non-marketing background. Excellent interpersonal and communication skills including the ability to deal with people on all levels with sensitivity, tact and diplomacy.

Have the ability to manage multiple stakeholders and work well within a team and bring a proactive approach with the ability to work on your own initiative (operate with autonomy and authority).

Previous Experience Must Include:

• Able to thrive in a busy environment with deadlines that includes concurrent projects and priorities.
• Providing commercial insight for thoughtful decision making through the availability of reporting and analysis.
• High level of numeracy and the ability to understand, manipulate and interrogate data to understand patterns, trends and gain commercial insight, especially pipelines
• Confident and adept use of databases and Microsoft applications e.g. Word, Excel, PPT, PowerBi and MS Dynamics.

Benefits Package

Here at Cognita we offer a Competitive Salary with some other benefits:

• Contributory Pension Scheme
• Professional development
• School fee discount
• 25 days Holiday plus Bank Holidays

How to Apply

If this sounds like you, we encourage you to apply by submitting a CV by 5:00pm on Tuesday 9th May to Recruitment@cognita.com

Diversity and Inclusion:

We believe having a diverse workforce makes us better, smarter and happier and so welcome applicants from all backgrounds, genders, and races. We have an unwavering commitment to being fair, inclusive and equitable in our recruitment process.

Safeguarding Responsibilities:

• To comply with safeguarding policies, procedures and code of conduct
• To demonstrate a personal commitment to safeguarding & student/colleague wellbeing
• To ensure that safeguarding concerns or incidents are reported appropriately in line with policy
• To engage in safeguarding training when required

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.

Cognita is committed to preserving and promoting equality of opportunity in all aspects of the conduct of its business.

No member of staff or any applicant for employment with Cognita will be discriminated against, harassed or victimised because of their personal characteristics. Cognita expects all staff to comply with the letter and the spirit of its policy.